The 10 Most Popular & Sought-After Pakistani Clothing Brands for 2023

pakistani clothing brands


The Pakistani fashion industry continues to flourish, with a plethora of clothing brands that have gained immense popularity both locally and internationally. These brands are known for their exquisite designs, quality craftsmanship, and the ability to capture the essence of Pakistani culture while embracing modern trends. As we step into 2023, let’s take a closer look at the 10 most sought-after Pakistani clothing brands that are expected to make waves in the fashion scene this year.

Gul Ahmed

Signature Style: Gul Ahmed is celebrated for its diverse range of fabrics and stylish designs. From traditional unstitched collections to ready-to-wear ensembles, Gul Ahmed appeals to a wide spectrum of fashion enthusiasts.


Signature Style: Khaadi is renowned for its fusion of traditional and contemporary designs. With vibrant prints and meticulously crafted ready-to-wear collections, Khaadi continues to be a favorite among fashion-forward individuals.

Sana Safinaz

Signature Style: Sana Safinaz is synonymous with luxury and sophistication. The brand specializes in high-end fashion, offering impeccably designed ensembles, bridal wear, and pret collections that exude timeless elegance.

Junaid Jamshed (J.)

Signature Style: Junaid Jamshed, often referred to as J., seamlessly blends fashion with cultural and religious influences. Known for its ethnic wear, kurtas, and modest clothing, J. appeals to a diverse audience.

Nishat Linen

Signature Style: Nishat Linen is recognized for its affordability and quality. With an extensive range of fabrics and clothing options, from casual to formal wear, Nishat Linen caters to a broad customer base.


Signature Style: Sapphire stands out with its contemporary and chic designs. Offering a diverse array of clothing options, including lawn and pret wear, Sapphire continues to captivate those with an eye for modern aesthetics.

Alkaram Studio

Signature Style: Alkaram Studio is known for its diverse clothing and fabric collections. Whether it’s seasonal lawn prints or elegantly embroidered ensembles, Alkaram Studio offers a wide variety of options for every occasion.

Maria B

Signature Style: Maria B is a leading name in Pakistan’s bridal and couture fashion. The brand’s exquisite craftsmanship and intricate detailing in bridal wear have earned it a special place in the hearts of brides-to-be.

Cross Stitch

Signature Style: Cross Stitch is celebrated for its contemporary take on traditional embroidery and prints. The brand’s casual and semi-formal clothing, often featuring elaborate embroideries, showcase Pakistan’s rich textile heritage.

Bonanza Satrangi

Signature Style: Bonanza Satrangi is known for its vibrant and colorful collections. With a mix of traditional and modern designs, including lawn prints, ready-to-wear outfits, and accessories, Bonanza Satrangi adds a burst of color to the fashion landscape.

How to Stay Updated with These Brands

To stay updated with the latest collections and trends from these sought-after Pakistani clothing brands in 2023, consider the following:

Follow Them Online: 

Most of these brands have active social media profiles and official websites where they regularly showcase their latest collections and updates.

Visit Brand Outlets: 

If you’re in Pakistan, visiting brand-specific outlets or flagship stores is an excellent way to experience the latest collections in person and get expert advice from store staff.

Subscribe to Newsletters: 

Many brands offer newsletters that provide subscribers with exclusive previews, discounts, and fashion insights.

Online Retailers: 

Explore online retailers and e-commerce platforms that stock products from these brands, allowing you to conveniently shop from anywhere in the world.

Shomi Official: 

Shomi official is the fastest growing fashion marketplace where you can buy all pakistani clothing brands at one place online. Every week, they have new launches and updates from top brands collection — luxury to affordable.


The fashion landscape in Pakistan is dynamic and rich, with these 10 clothing brands leading the way in 2023. Whether you’re looking for traditional elegance, contemporary chic, or something in between, these brands offer a diverse range of options to suit every fashion taste. Keep an eye out for their latest collections and trends to stay ahead in the world of Pakistani fashion this year.

Further more information are collect this website dkdigital online.

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